"Like the pilot, website developers do not come face-to-face with their targets and thus do not see the disruption, heartache and emptiness of children and youth whose identities are tied to possession and consumption.."
"The home page advertises multiplayer game play and interaction with other Neopet owners, but at the beginning the options are very limited. An owner starts off with a measly 250 Neopoints and is encouraged to earn Neopoints by playing a variety of games or simply click and refresh the Money Tree. Only then can they have enough Neopoints to purchase 3,000 Neopoint items and weapons to engage in multiplayer battle dome games."
- Andrew Tio